Copywriting vs Content Writing: Mastering SEO for Both

It's a given that words hold incredible power, and the same applies in digital marketing. With that in mind, the words you write to market your business usually fall under one of two categories: copywriting or content writing. I’ve been offering SEO strategy services since 2016, and I've noticed that many small businesses seem to confuse the two, more often than not. Some even thought that hiring a skilled copywriter should be prioritized over writing strictly content to create brand awareness and generate sales….

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SEO Lauren Taylar SEO Lauren Taylar

SEO Copywriting Checklist: How to Write Content that Ranks and Converts

Are you struggling to create content that ranks high in search engine results and drives conversions? Look no further than SEO copywriting. As an SEO consultant , I get this question a lot: How can you write content that attracts organic traffic and turns visitors into customers? In this blog post, I'll dive into the world of SEO copywriting and explore how you can write....

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SEO Lauren Taylar SEO Lauren Taylar

Expert SEO Tips for Coaches to Attract More Clients Online

If you want to rank higher on Google, having a strong online presence is key for coaches looking to attract more clients online. One of the most effective ways to achieve this is through search engine optimization (SEO). By optimizing your website and content for search engines, you can increase your visibility and reach a wider audience. As an SEO expert, I love helping my clients (who are mainly online coaches) improve their online search presence. I've been in the SEO world since 2016, so I have quite a bit of…

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Squarespace Lauren Taylar Squarespace Lauren Taylar

8 Tips to Make Sure Your Squarespace Website Copy Gets Read

Finished writing your website copy and now you’re itching at getting it up and running on your website? First off, kudos to you. That’s an amazing accomplishment! Writing the content for your website can be a very overwhelming process for many. But before you jump over to your Squarespace website, there are a few copywriting and…

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